IMCO Water Systems
After almost four months of hard-working in coordination and collaboration between HABOO Agency and IMCO Water Systems in creating a new logo design, new branding, and a new website.
The overall objective of this project is:
- Creating a new logo design that can describe the new update of IMCO’s concepts and perspectives.
- Creating and designing a new brand guideline for the new logo design.
Meanwhile, creating stationery designs contain the followings:
- Printable material:
A4 folder, C4 envelope, DL envelope, Letterhead, Business Card, Receipt and Payment booklets, A5 notebook, USB, pens, mugs.
- Digital material:
Email signature.
A company profile and catalogs had a place in the designing phase.
Building a new website contains new features and specifications that can clarify and help users to find what they need and what they want to know.
THE LOGO DESIGN:
Creating a new logo design with a symbol for a company that already has a logo design, digital material, history, clients, reputation, is a very tough responsibility and needs special experiences and knowledge that can help to describe and clarify the updates of the company brand and logo design.
IMCO Water System logo design is made simple, memorable, timeless, and appropriate for their core concepts and methodologies.
The logo symbol was made by combining the icon for water, the drop, dropped into the primary elements of water systems, gears, engines, installation, and maintenance, which that represent creativity, innovation, the constant pursuit of excellence.
Blue is the color of the sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence. Blue is considered beneficial to the mind and body and produces a calming effect.
Gray is a cool, neutral, and balanced color. Also, it’s an emotionless color that is typically associated with the meanings of mechanical and robotic, as well as formal, conservative, and sophisticated.
THE WEBSITE:
Project Information
- Client: IMCO Water Systems
- Location: Amman
- Completed Date: August 2020
